Pop Physique, the fitness studio known for its one-hour group exercise sessions, is expanding to Highland Park. A sign has gone up on a vacant storefront on Figueroa Street near Avenue 57 as work continues inside in preparation for the start classes in late February, said Deric Williams. Williams and his wife, Jennifer, started Pop Physique four years ago in Silver Lake and now operate 15 locations.
The upcoming opening of Pop Physique is the most recent sign that Figueroa – Highland Park’s main commercial street – might be attracting some of the new and trendy shops, cafes and businesses that have transformed a section of York Boulevard.
“We’ve been wanting to do a studio in Highland Park for awhile, and we thought with York being almost occupied it would be really great to be on Figueroa,” Williams said in an email. “The access to public transportation and parking was a big draw, we found a great space that had been vacant for a long time.”
The Figueroa studio will be “simple and cool,” said Williams. The studio will also offer free classes a few times a month for the neighborhood in addition to paid sessions. Williams said the new location plans to offer numerous sales throughout the year and deals on sites such as Groupon “to allow people who could not always afford our classes to enjoy the Pop experience.”